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Learning Mindset

Day One - Tuesday, May 21, 2024

Workshop 1: Songwriting 1 - Jaicko Lawrence

11:00 AM - 12:00 PM
Summary:Songwriting is the craft of creating lyrics and melodies that express emotions, tell stories, or convey ideas, typically set to music. It's a deeply personal and creative process that involves tapping into emotions, experiences, and observations to craft something unique and meaningful.Throughout the songwriting process, songwriters strive to create something that resonates with listeners emotionally and intellectually. Ultimately, songwriting is about connecting with others through the universal language of music.
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Workshop 2: Songwriting 2 - Jaicko Lawrence

12:00 PM - 1:00 PM
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Workshop 3: Publishing 1 - Alex Todd

2:00 PM - 3:00 PM
Summary:In the area of music, publishing is the business of acquiring, protecting, and promoting musical compositions. It involves the management of the rights associated with songs, including the lyrics and melodies, as well as any underlying musical compositions. Music publishers play a crucial role in the music industry by acting as intermediaries between songwriters and various users of music, such as recording artists, film and television producers, advertisers, and digital streaming platforms.
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Workshop 4: Publishing 2 - Alex Todd

3:00 PM - 4:00 PM
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Day Two - Wednesday, May 22, 2024

Workshop 5: Management - Ian Pollard

11:00 AM - 12:00 PM
Summary:Management is the process of planning, organizing, leading, and controlling resources (human, financial, physical, and informational) within an organization to achieve its goals efficiently and effectively. It involves coordinating the efforts of individuals and teams to accomplish specific objectives in line with the organization's mission and vision.Music management involves the professional representation and strategic guidance of musicians, bands, or other musical acts by a manager or management team. Music managers serve as the liaison between artists and the music industry, handling various aspects of their careers to help them succeed and thrive
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Workshop 6: Production - Danny Browne

12:00 PM - 1:00 PM
Summary:Music production is a fascinating field where creativity meets technology. It involves the entire process of creating music, from composing and arranging to recording, editing, mixing, and mastering.Throughout the music production process, producers, engineers, and artists collaborate to realize the creative vision and sonic goals of the project. Music production requires technical expertise, creativity, and attention to detail to produce high-quality recordings that resonate with audiences. Whether it's a single song, an album, a film score, or any other musical work, music production plays a crucial role in bringing musical ideas to life.
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Workshop 7: Marketing & Promotion - Sherwyn & Yonette Williams

2:00 PM - 3:00 PM
Title: Harmonizing Faith & Marketing: Crafting Your Brand SymphonySummary:In this concise session, we explore the critical components of branding and marketing essential for thriving in today's competitive landscape. From understanding the core elements of branding to unraveling effective marketing strategies, we equip you with practical insights and real-world examples. Additionally, we touch upon the transformative role of AI in revolutionizing marketing efforts, offering premier capabilities for enhanced customer engagement and predictive analytics. By the end, you'll be empowered to measure and refine your brand's success, ensuring sustained relevance in a dynamic marketplace.
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Workshop 8: Streaming - Raymond Goulbourne

3:00 PM - 4:00 PM
Summary:Streaming has become increasingly popular in recent years due to its convenience and accessibility.Streaming is the method of transmitting or receiving data (audio, video, or other multimedia content) over a computer network as a steady, continuous flow. In the context of music, video, or gaming, streaming typically involves accessing content over the internet in real-time.
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Workshop Highlight

  • Learn from the best in the industry
  • Get needed knowledge in detail
  • Ask your questions¬†
Early Bird Starting At

$35.00

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