Alex Todd is a passionate and accomplished intellectual property manager. He started his management career in 2000, managing a pop/boy band with the name of Brattt Pack, signed to EMI. The group released two singles that charted on Billboard including the record Carousel which charted on Billboard Top 20. After the breakup of the group and the hurdles of managing a group in another country he decided to focus on artist in the US. Immediately he found success by securing major label recording deals for both R&B & rap acts.
The exposure he received from working with major labels and taking care of his clients led him to become one of themost sought after managers in urban music which later led to him managing superstar rapper Drake. With so many successes under his belt he turned to a more lucrative side of the music business, publishing, and managing songwriters and producers. As a manager of songwriters and producers he would see his greatest success, managing top songwriters like Attozio Towns, Lundon “daBridge” Knighten, Angelina Barrett, GetCool, Elijah Blake & Arex (Sean & Shin). This group of creatives have managed to score countless Billboard Top 10’s and 5 Billboard #1’s, including Justin Bieber “One Less Lonely Girl,” Ariana Grande “Positions,” Usher “Climax,” Usher feat Rick Ross “Lemme See,” Keyshia Cole “I Choose You,”, Leona Lewis “Cant Breath,” and Koryn Hawthorne “Wont He Do It.”
Alex has directly negotiated and secured 8 publishing deals with major publishing companies (EMI, Warner Chappell, APG, Sony) during his management career, of which 2 were done with L.A. Reid and 1 with Big Jon Platt and several with his friend Ryan Press, Global President for Warner Music Publishing. He boasts records that his clients have created for with Leona Lewis, Chris Brown, Mario, Keyshia Cole, Trippie Redd, Twista, NBA Youngboy and many other major label artists.
While becoming seasoned and able to manage and create opportunities for his creative talents, Alex has turned his focus to managing, developing and releasing artist in the inspirational music space. He has signed clients to his From the Soul imprint, with the focus of promoting artist that create music that inspires a new generation. Simply put the focus is to promote music that comes from the soul.